Paris Coffee Show · September 2026
Cupping Events
Where European roasters discover Honduran altitude. This September, our featured producer José Francisco Cuéllar Fajardo (APROCAJER, Trinidad, Santa Bárbara) travels to Paris in person. Intimate tastings hosted by Gretel Posadas.
10-14
Paris Coffee Show 2026
APROCAJER
Featured Producer
6
Max Roasters / Cupping
4–6
Honduras Origins
Upcoming Sessions
10–14
Sept 2026
Paris Coffee Show 2026 — Featuring APROCAJER
Press conference · Thursday 10 September · 9h30–13h · La Caféothèque de Paris (52 rue de l’Hôtel-de-Ville, 75004)
José Francisco Cuéllar Fajardo — dirigeant d’APROCAJER (Association des Producteurs de Café Jerusalén, Trinidad, Santa Bárbara) et président de la Cámara de Comercio de Santa Bárbara — se rend à Paris pour la première fois. APROCAJER a été récompensée Meilleur Café SCA 2024 (World of Coffee, Genève), Meilleur Café du Salon (China International Import Expo 2023) et 6ᵉ place mondiale(World Coffee Roasters Festival, Corée du Sud). Retrouvez-nous sur le stand d’Origines Tea and Coffee, notre partenaire distributeur France, avec dégustation de la gamme Finca Jerusalén complète : Geisha, Parainema, Honey, Naturel, Lavé.
Rare opportunity to meet the producer
15
May 2026
Honduras Origins — First Edition
18h00 · Private venue, Saint-Pierre district · 2.5 hours
The inaugural Maison Alti cupping in Bordeaux. Four Honduran origins: Montecillos Honey, Copán Washed, Opalaca Natural, and a surprise micro-lot, cupped blind, then revealed with the full story. Followed by a 30-minute EUDR briefing for roasters sourcing for 2026. First event is complimentary for registered buyers.
For registered roasters only
3
June 2026
Honduras + EUDR Briefing — Paris
18h30 · Private cupping room, 11th arrondissement · 2.5 hours
Five Honduran origins including the debut of the 2026 Opalaca Natural: one of the most anticipated lots of the season. This session includes an extended EUDR documentation workshop. Gretel walks through a complete compliance dossier live, showing roasters what the regulation actually requires and how Maison Alti satisfies it for them entirely. 8 roasters maximum.
For registered roasters only
2027
Spring
From Bordeaux to APROCAJER
5 days · Trinidad, Santa Bárbara · Small group, 6 roasters
The next level of the Maison Alti relationship. A small group of active roaster partners travels to Honduras to visit the APROCAJER cooperative and Cuéllar’s Finca Jerusalén: participating in the harvest, sitting in on quality cuppings at the dry mill, meeting the families behind the coffee, and touring the cloud-forest terroir of Santa Bárbara. Full cultural and operational immersion.
Priority for active clients
The Format
How a Maison Alti Cupping Works
Honduras in Context — 15 min
Gretel opens with a brief on Honduras's six specialty regions: altitude maps, variety histories, climate specifics. Not a lecture. A conversation that makes the cups that follow make sense.
Professional Cupping — 60 min
SCA-standard cupping table. 4 to 6 origins cupped blind first, then revealed. Roasters score independently, then Gretel walks through her own notes. No pressure, no sales. Just sensory work.
Sourcing & Compliance — 30 min
Gretel opens a real EUDR dossier from a lot on the table and walks through it. What the regulation requires. What Maison Alti provides. How the consolidated order model works. Questions welcome.
Order Window — 20 min
Roasters who want to commit to a lot can do so on the spot. Not mandatory. No pressure. Gretel provides a one-page order summary for each origin with lot status, quantity, and estimated ship date.
Informal Networking — 30 min
Coffee, conversation, and the kind of exchange that only happens when six people who care deeply about the same thing are in a room together. This is where relationships are built.
Pricing
First event: complimentary for registered roasters. This is an investment in the relationship, not a revenue line.
Subsequent events: €50–100 per person. Signals commitment. Covers venue and materials.
What Roasters Experience
“I have attended every importer cupping in France for the past three years. This was the first time I understood not just what I was tasting, but why it tastes that way.”
“The EUDR session alone was worth the evening. Gretel explained the regulation in thirty minutes better than any consultant I have paid to do it.”
“I came expecting a sales pitch. What I got was a master class in Honduran terroir. I ordered two lots before I left the room.”
Get Invited
Events are invitation-only for registered roasters.
Register your roastery to receive invitations, access lot pricing, and join the Maison Alti community.